Digital analytics specialist
Need support defining and tracking the right metrics for your organisation? I can help
I’m James and I specialise in making sense of complex data, matching relevant metrics to your organisational vision, and producing dashboards full of actionable insight.
I run workshops, training sessions and 1-2-1 support on the latest digital platforms.
Here are some tools I can help with:
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Google Analytics enables you to measure traffic and engagement across your websites and apps.
I can help you develop your measurement plan, define core tracking objectives and configure Events, Custom Definitions and integrations with your current systems to unlock actionable insight. -
Tag Manager lets you manage and deploy useful scripts from one central easy to use online interface.
I can help set up and configure compliant Tags, Triggers and Variables in context to your organisational needs. -
Looker Studio is a powerful visualisation tool to build interactive reports using multiple data sources.
I can help tell the story of your organisation, track progress against your strategic vision, and make reporting easy (and fun!).
…plus many more.
Digital Culture Network
I am the Tech Champion for Data Analytics and Insight at Art Council England’s Digital Culture Network. I’m based in North West England and work nationally with individuals and organisations of all sizes.
If you work in the Arts and Culture sector in England, you can access free skills training and career development support. Get in touch!
What people are saying
“Really appreciated the time to chat with James, he answered queries easily and even helped set up Tag Manager for us. Above and beyond the support I expected, huge thanks.”
— National Justice Museum
“James delivered an interactive workshop for our freelancers which was both fun and informative. The engaging session allowed for discussion and conversation along with practical tools and tips we were looking for. Excellent workshop.”
— New Adventures
“James was really helpful and professional. He completely understood the issue and provided relevant advice and actions to take forward.”
— Suffolk Libraries
“The help from James has been invaluable - I would have been too scared to try these myself in case I got it wrong, but James explained things, installed the relevant things behind the scenes, and provided so much support. Thank you!”
— Grimm & Co
Thoughts and words
Some organisations I’ve helped
Conference talks, events and webinars
Some training sessions and workshops I’ve delivered:
July 2023 - How to enhance Google Analytics 4 data with Google Tag Manager. Digital Culture Network, online
June 2023 - Advanced configuration and custom reporting in Google Analytics 4. Digital Culture Network, online
February 2023 - Getting started with Google Analytics 4. Digital Culture Network, online
January 2023 - Google Analytics 4 configuration and reporting. Museum of London, online
January 2023 - Google Analytics 4 and Tag Manager configuration. Opera North, Leeds
January 2023 - Google Tag Manager and objective tracking. Museum of London, online
November 2022 - Developing a stronger audience life cycle with first party data. Bloomberg Digital Accelerator Programme, online
September 2022 - Why are you measuring that? Digital Culture Network, online
July 2022 - Why are you measuring that? AMA Conference, Birmingham
June 2022 - Google Analytics will stop working next year, here are your options. Digital Culture Network, online
May 2022 - Data driven audience development. Bloomberg Digital Accelerator Programme, online
February 2022 - Google Tag Manager and Data Studio. National Museums Liverpool, online
October 2021 - An introduction to data visualisation. Digital Culture Network, online
July 2021 - Online privacy and the impact on advertising. Digital Culture Network, online
May 2021 - Making the most of Google Analytics. Jazz Promotion network, online
April 2021 - How to run successful online events. Lancashire Museums Forum, online
April 2021 - Ten questions to ask your organisation about data. Artsmark, online
February 2021 - Experiments to optimise your website and email campaigns. Digital Culture Network, online
February 2021 - Evaluating system data and building a measurement plan. Art UK, online
February 2021 - Building your online brand as a freelancer. New Adventures, online
January 2021 - How to deliver successful online training, workshops and events. Digital Culture Network, online
January 2021 - Using online platforms to deliver training. North West Museum Development, online
December 2020 - Building digital skills and appetite. Research Libraries UK, online
October 2020 - How to track marketing campaign performance. Digital Culture Network, online
October 2020 - Using online platforms to deliver training. South West Museum Development, online
July 2020 - Arts Council England Instagram Live takeover with Alec Ward. Digital Culture Network, online
June 2020 - Google Tag Manager for absolute beginners. Digital Culture Network, online
May 2020 - How to audit your Google Universal Analytics account. Digital Culture Network, online
April 2020 - Google Universal Analytics for absolute beginners. Digital Culture Network, online
March 2020 - Fantastic metrics and where to find them. Digital City Festival, Manchester
February 2020 - Google Analytics workshop. Digital Culture Network, The Hepworth Wakefield
Get in touch.
Looking for help bringing your data together and building beautiful reports? Please get in touch. I can help through workshops, training and 1-2-1 support.
If you are an Arts and Culture organisation in England, you may be eligible for free support through my work with the Digital Culture Network.